DIGITAL MARKETING

I have spearheaded several global digital advertising campaigns with a primary focus on driving conversions on streaming platforms.

A standout project was the Reduced to Rubble campaign, utilising Meta and Google Ads. The campaign achieved a global reach, generating over 172,000 content views while maintaining an efficient cost-per-conversion relative to market benchmarks. By leveraging advanced targeting techniques, audience segmentation, and performance tracking, we optimized ad spend to ensure low conversion costs and maximize ROI.

Additionally, I developed and executed an email marketing campaign as part of the overall strategy. The audience was segmented and collated through a combination of in-person sign-ups and digital requests, allowing for precise targeting. I utilized data-driven approaches, including A/B testing and personalized content, to optimize engagement rates and drive further conversions.

This campaign demonstrated my ability to integrate multiple digital channels, analyse performance metrics in real time, and refine strategies to achieve high-impact results.

I manage social media for artists and performers, providing end-to-end social media strategy and execution.

My involvement is comprehensive, including logo design, copywriting, content creation (reels, clips), video editing, and ad campaign management. I utilise industry-standard social media management software such as Hootsuite to schedule and optimise posts, ensuring content is strategically aligned with each client's brand identity. In addition, I leverage analytics platforms like Google Analytics, Facebook Insights, and Instagram Analytics to track performance, refine targeting strategies, and improve engagement rates.

A key achievement in my social media management career has been growing the profile of the musical act Daffodils by 369% since taking over their social strategy. By employing data-driven insights, advanced audience segmentation, and targeted ad campaigns, I have successfully expanded their reach, boosted follower interaction, and significantly increased brand visibility across multiple platforms. This demonstrates my ability to apply both creative and technical strategies to achieve measurable growth and engagement in the competitive digital landscape.