I have curated and managed a number of unconventional showcase events, all driven by a shared goal: to break the cycle of disposable media consumption and provide audiences with immersive, meaningful experiences.
One of the standout events I recently produced was Lamentations, held at All Is Joy, Soho’s premier events and studio cinema space. This event took place in the intimate "cinema tele" room, a unique setting that added to the atmosphere.
Lamentations was a fusion of high-fidelity sound and the raw, tactile charm of analogue formats, offering attendees a rare, deeply engaging listening experience. The showcase was designed to challenge traditional music promotion, offering an evocative journey that mirrored the privacy and intimacy of the classic cinema experience—where sound and image coexist in a personal, almost immersive way.
The evening concluded with a thought-provoking Q&A with the producers of Lamentations, followed by discussions in the All Is Joy bar, allowing guests to reflect on the event in a relaxed, social setting. This event not only pushed boundaries in terms of music and media presentation, but also showcased my expertise in creating events that foster genuine audience connection.

In 2023, I co-managed and booked a highly successful UK/FR tour for the London-based band Daffodils, in collaboration with Big Richard Records and Tom at OMG Music. The tour featured a series of performances in London, as well as key locations in France, including Rennes, Douarnenez, and Le Mans.
This project presented a significant logistical challenge, with a 9-person crew required to travel together without the use of flights. I worked closely with the team to handle every aspect of the tour’s operations, including finances, travel arrangements, equipment coordination, merchandise, and on-the-ground logistics. This involved careful planning to ensure seamless movement between venues and efficient management of resources across multiple countries.
The tour not only delivered memorable performances but also proved to be a financial success, generating a profit—an impressive outcome for a tour of this size. This experience highlighted my ability to manage complex logistics, drive successful event outcomes, and navigate the challenges of cross-border touring in the music industry.

I believe that effective promotion and digital marketing are essential for fully realizing a media product. My approach is data-driven and highly strategic, leveraging advanced tools and insights to craft campaigns that drive engagement, conversion, and brand growth.
I have hands-on experience with a variety of digital marketing platforms, including Meta Ads, Google Ads, and Mailchimp, utilising these tools to design and optimise targeted campaigns. My knowledge of Google Insights allows me to analyse user behavior patterns, track key performance metrics, and refine campaigns for maximum ROI. This data-driven approach enables me to ensure that every aspect of the campaign is optimized for performance, whether through A/B testing, audience segmentation, or real-time adjustments based on analytic feedback.
Beyond conventional methods, I take pride in creating unique, interactive experiences that capture attention and deepen audience engagement. One of my most innovative campaigns was a live dial-a-song service, where listeners could hear unreleased music by dialing in. The voicemail feature created a direct feedback loop for audience participation, offering an additional layer of interactivity and personal connection with the music.
Through a combination of advanced digital tools, audience analytics, and innovative concepts, I ensure that every campaign is not only targeted and efficient but also creatively compelling and impactful.
To see examples of my work in digital marketing, click HERE.

EVENTS